"I recently coordinated a large corporate event in New York City. I never realized how important the photographer was until reading this book. After meeting with the photographer and discussing some of the elements from this book, we now have amazing photos that can be used for public relations, our website, client appreciation gifts, direct mail and much more. So even if your not a bride-to-be, this book will help you ask the right questions, hire the right person and get exactly what you want."